Thursday, September 1st commemorated the kickoff of Life Insurance Awareness Month (LIAM), an annual event founded by a non-profit organization called the Life and Health Insurance Foundation for Education (LIFE). September is a month to raise awareness about the importance of Life Insurance, and encourage all Americans to make sure that they have adequate Life Insurance protection. Marvin Feldman, President and CEO of the LIFE Foundation says, “Whatever your age or your circumstances, if there are people who depend on you, you need life insurance. And that’s what LIAM is all about – to help educate people about the importance of proper insurance planning and to encourage the millions of people who don’t have adequate coverage to take steps now to protect their loved ones.
At WealthVisor, we understand the importance of protecting your loved ones through financial planning. We strive to equip consumers with the tools and information they need to connect with financial professionals. As such, our blog will post 3 features highlighting resources that will allow consumers and insurance professionals to capitalize on Life Insurance Awareness Month. This week’s post is directed at supporting the Marketing and Sales efforts of Insurance Professionals.
A Dozen Sales Ideas to Help You Leverage LIAM
LIFE has a range of tools and resources that you can use to reach out to any type of client or prospect. Be sure to use LIAM as an opportunity to remind people in your community of the need to protect the ones they love with life insurance. Consider integrating some of these ideas into your LIAM plans:
1. Spread the word about the “7 Wonders of Life Insurance.”
The “7 Wonders of Life Insurance” is a great marketing theme, and LIFE created a poster describing the 7 Wonders that you can hang in your office. Or hand out the 7 Wonders scroll pen at face-to-face meetings or include the 7 Wonders free downloadable flyer in client mailings. Whichever one you use, they’ll be reminded of all the wonderful things that life insurance can do for their loves ones.
2. Give clients a second chance.
Play the short “Legacy of Love” video. Its clever forward/backward script tells the story of a woman who got a second chance to put
things right. It’s sure to get clients thinking about how they want to be remembered—for having left their family a legacy of financial hardship or one of love and financial security. (Available online at www.lifehappens.org/legacy or on DVD.)
3. Conduct an iNeeds Analysis.
Allow prospects to do their own “math” to figure out how much life insurance they need. Pull out your iPhone or iPad and let them use LIFE’s free Life Insurance Needs Calculator iPhone or iPad app—right then and there.
4. Get back to basics.
LIFE’s “What You Need to Know About Life Insurance” brochure is a great life insurance primer, which includes two real LIFE stories. Mail it to clients and prospects with a brief handwritten note, or give it to them at the fact-finder meeting so they can read it between appointments.
5. Help insure a stay-at-home parent.
Use Nicolas Virgen’s realLIFEstory—either the video or the one-pager flyer—when you meet with a family that is hesitant about insuring a stay-at-home mom or dad. As Nicolas says, buying coverage on his non-income earning spouse was one of the best decisions he ever made. The one-page flyer and video are also available in Spanish.
6. Wear a “giveaway.”
Purchase a number of the newly redesigned “LIFE Happens” gel awareness bracelets. Wear several at once. When someone asks what the bracelet says, give them one, tell them about LIAM, and explain that what you do for a living is help people plan ahead for life’s uncertainties.
7. Deliver a life lesson.
No one wishes to leave their families penniless and in dire straits, but that’s what can happen when a breadwinner doesn’t do proper life insurance planning. The LIFE Lessons videos and one-pagers tell heart-wrenching stories of families struggling to make ends meet after the death of the main breadwinner. It’s hard to say no to coverage after seeing a story like this.
8. Let the pictures do the talking.
Show clients one of the photo-montage videos “The Wonders of Life” or “Crazy4Love.” Both videos feature user-generated content from LIFE-sponsored photo contests, and remind Americans that you buy life insurance because you love people and want to protect them financially. You can also embed both videos on your website. Go to the “embeddable videos playlist” at http://www.youtube.com/lifefoundation.
9. Wear a conversation starter.
Wear a “Life Happens” baseball cap or T-shirt when you’re at the gym or around town running errands. People will invariably ask you, “What does ‘Life Happens’ mean?” That could be the beginning of a new long-term client relationship.
10. Make your reception area life insurance friendly.
Play the new 5th edition realLIFEstories DVD. Disc 1 features 27 life insurance stories! Then set out a bowl of “Insure Your Love” M&Ms. Both are guaranteed to start a conversation.
11. Send a personalized e-card.
Choose from 20 life-insurance themed electronic greeting cards—from the serious to the silly. It’s an easy way to make life insurance top of mind before you phone for an appointment. Simply select a card, put in an email address and add a short note. Try them at www.lifehappens.org/ecards.
12. Make an emotional appeal.
When you send out approach letters, include the “Because He Loved Me” or the “Because She Loved Us” one-pager. Both “love poems” deliver powerful messages about life insurance without ever mentioning the words life insurance. They’re proven to be very effective at helping producers to schedule more appointments, so give them a try in your practice.
Unless otherwise noted, all LIFE materials can be found at www.lifehappens.org or through the online catalog at www.lifecatalog.org.